BONO Coffee Co.
Rooted in Ethiopian heritage, craftsmanship, and a passion for exceptional coffee, BONO Coffee Co. brings a distinctive story to Calgary's specialty coffee scene. We partnered with the family-owned brand to translate that story into a compelling digital presence through strategic social media management, creative content production, and branded print design. By blending cultural storytelling with contemporary creative direction, we helped BONO build brand awareness, connect with new audiences, and establish a recognizable identity that celebrates both the origins of its coffee and the people behind it.
 |  |  |
|---|
[drag the photos around to view!]
social media management
Our social media strategy focused on building a consistent, engaging presence that introduced BONO Coffee Co. to new audiences while strengthening its connection with Calgary's coffee community.
Through strategic content planning, platform-specific creative direction, publishing, and performance analysis, we managed the brand's presence across Instagram and TikTok, launching its TikTok account entirely from scratch. During an initial three-month reporting period, Instagram generated nearly 80,000 views and 1,777 interactions, growing to 2,628 followers. Meanwhile, TikTok surpassed 126,000 views, 4,300 likes, and 750 followers in under ten weeks, initially publishing just two videos per week. Every result was achieved organically, demonstrating the impact of a thoughtful content strategy without relying on paid advertising.
content creation
Our creative direction centred on showcasing what makes BONO Coffee Co. unique: its Ethiopian roots, dedication to quality, and the craftsmanship behind every roast. Through engaging short-form video, visually compelling coffee content, and culturally inspired storytelling, we developed creative that went beyond showcasing a product to communicating the meaning behind it.
From exploring the origins of Ethiopian coffee to capturing the rituals, atmosphere, and everyday moments surrounding the brand, each concept was designed to educate, entertain, and inspire connection. By continuously evaluating content performance, we identified story-driven video as a particularly effective format, allowing us to refine our creative approach and strengthen BONO's identity across social platforms.
print design
Our creative work extended beyond BONO Coffee Co.'s digital presence through the design of a custom sandwich menu for use across all three café locations.
With a focus on clean layouts, cohesive branding, and thoughtful visual presentation, we created a menu that made BONO's food offerings easy to explore while reflecting the brand's established identity.
By carrying the same creative direction from digital content into the in-store experience, we helped maintain a consistent and recognizable brand presence across all three locations.
explore similar projects
HENZO'S
CALGARY
Content creation, social media management, and paid advertising for a Calgary restaurant launch.
TINAK BEAUTY SUPPLY
Custom e-commerce development, content creation, social media management, and paid advertising.
ELEMENT
CAFE
Viral social media strategy, content creation, paid advertising, and branded print design.