Henzo's Calgary
When Vancouver-based restaurant and café brand Henzo’s set its sights on Calgary, Bujou Studios brought us on to the project to help bring Henzo's next chapter to life through a coordinated digital launch. From capturing the energy of the brand through creative content to building its local social media presence and executing targeted advertising campaigns, our approach focused on introducing Henzo’s to a new audience, generating excitement around its arrival, and establishing a recognizable presence in Calgary’s dining scene.
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content creation
We developed a collection of visual assets designed to introduce Henzo’s distinctive personality and dining experience to Calgary, in collaboration with Bujou Studios.
Through short-form video, branded lifestyle photography, and carefully styled menu imagery, we captured everything from the food itself to the atmosphere surrounding it.
Complemented by custom-branded social media graphics, our creative direction focused on building a cohesive visual presence that celebrated the brand’s identity, sparked curiosity, and gave Calgary audiences a taste of what Henzo’s had to offer.
social media management
A successful launch requires more than a strong first impression. It takes a consistent presence that keeps audiences engaged beyond opening day.
We supported Henzo’s digital presence across two Instagram accounts, @henzoscalgary and @sipit_cart, managing content scheduling, caption writing, and both inbound and outbound community engagement. By maintaining an active, cohesive presence across both channels, we helped strengthen brand visibility, encourage conversations with local audiences, and establish meaningful connections within Calgary’s community.
paid digital advertisments
To amplify Henzo’s arrival in Calgary, we managed its monthly advertising via Meta, using Instagram campaigns to introduce the brand to new audiences and drive awareness around its offerings.
Throughout the launch campaign, our paid advertising efforts generated 212,352 views, reached 70,958 accounts, and delivered 30,231 engagements. Campaign activity also produced 12,823 link clicks and 548 follows, demonstrating the impact of combining compelling creative with targeted digital advertising to build visibility and encourage audience action in a new market.
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