TinaK Beauty Supply

After years of working alongside Tina, we partnered on one of our most ambitious projects to date: transforming a growing beauty business into two distinct brands, including the newly established TinaK Beauty Supply. From developing a custom e-commerce platform that brings retail and wholesale shopping together to creating a cohesive digital presence through content, social media, and advertising, our work has helped shape the next chapter of the business. Every touchpoint was thoughtfully developed to support the brand's evolution, strengthen its identity, and create a foundation for continued growth.

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social media management

Managing a growing business leaves little time for maintaining a consistent, strategic social media presence.

We take that responsibility off Tina's plate by overseeing TinaK Beauty Supply's creative direction, monthly content planning, copywriting, scheduling, and community management.

Our approach ensures the brand stays active, relevant, and connected to its audience while maintaining a cohesive identity across its content. Perhaps the most meaningful result has been Tina's own feedback: having our team manage her social media has given her valuable time back to focus on running and growing her business.

content creation +
brand photography

With an extensive collection of professional lash, brow, and skincare products, TinaK Beauty Supply needed a visual identity that communicated both product quality and expertise.

Through dedicated brand photography sessions, we created polished product imagery for the ecommerce website, while our ongoing content creation brings the brand to life through short-form video, lifestyle and product photography, and custom graphic design. Our creative direction balances elevated visuals with educational, product-focused storytelling, helping beauty professionals discover new products, understand their value, and connect with the brand beyond the storefront.

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custom website design for e-commerce

As Tina's business continued to evolve, separating her professional beauty supply offerings from her education-focused brand became an important step toward creating a clearer customer experience.

We designed and developed a custom Shopify ecommerce website for TinaK Beauty Supply, bringing retail and wholesale shopping together under one digital platform. From reorganizing the product catalog and refining the shopping experience to integrating wholesale functionality and our custom brand photography, every element was built with usability, brand consistency, and future growth in mind. The result is a streamlined digital storefront that supports both everyday shoppers and industry professionals while giving Tina a stronger foundation to manage and expand her product business.

paid digital advertisement

To extend TinaK Beauty Supply's reach beyond organic social media, we develop and manage targeted advertising campaigns across Meta, with a focus on Instagram.

By combining product-focused creative, strategic audience targeting, and ongoing campaign optimization, we work to introduce the brand to new customers, generate interest in its product offerings, and drive qualified traffic to its e-commerce website. Our advertising approach complements the broader content and social media strategy, creating a more connected digital marketing presence that supports awareness, product discovery, and long-term business growth.