Element Café isn’t just a coffee shop... it’s a lifestyle brand built on community and connection. Over the past 18 months, we’ve partnered closely with their team to translate these values into a powerful Instagram strategy that does more than attract followers — it builds brand super fans. Through strategic campaigns, scroll-stopping content, and a cohesive brand experience across platforms, we’ve cultivated a fiercely loyal online community that actively engages and drives real-world traffic. In a city saturated with coffee shops, Element now stands out as the destination of choice for those seeking not just great coffee, but an experience worth sharing.
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Element Cafe
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In the first quarter of 2025, Element Café’s Instagram presence skyrocketed under our management, achieving over 3.5 million views with less than 0.5% coming from paid ads. Engagement followed suit, with nearly 230,000 interactions and a follower count climbing to 11,250 — a 5.5% increase since December, which far exceeds industry standards. What’s even more impressive is that 92% of views and 95% of interactions came from non-followers, proving that our content strategy isn’t just reaching an existing audience, but consistently pulling in new eyes and converting them into loyal fans. Through a blend of strategic content planning, trend-driven creativity, and data-backed execution, Element Café is now positioned as one of Calgary’s most talked-about coffee destinations online.
We achieved this by creating content that not only entertains but strategically resonates with Element’s ideal customer—building connection while reinforcing what sets their brand apart. From trend-driven comedy skits that spark shares to visually immersive latte flight features and premium drink spotlights, every piece is designed to captivate, engage, and convert casual scrollers into loyal patrons.
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