With BONO Coffee, we set out to do more than just post their small batch roasted coffee beans... We wanted to tell a story of heritage, quality, and passion for Ethiopian coffee brought to life in Calgary. For the past three months, we’ve partnered with BONO to transform that story into a digital experience through organic social media management and content creation. Our approach goes beyond posting—we’ve built a strategy that celebrates their roots, educates their audience, and showcases their craft in a way that inspires engagement and drives community connection. From concept-driven visuals to scroll-stopping Reels, every piece of content is designed to make BONO’s presence as bold and refined as the coffee they serve.
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BONO Coffee Co
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In just three months, our organic social strategy for BONO Coffee Co has delivered measurable impact across multiple platforms. On Instagram, we generated nearly 80,000 views and 1,777 interactions while growing their audience to 2,628 followers, a 3.2% increase, with zero paid ads. The real breakthrough came on TikTok, where we launched their account from the ground up and achieved over 126,000 views, 4,300 likes, and 731 shares in under 10 weeks organically— all from a consistent schedule of just two posts per week. This early traction proves the power of BONO’s story when paired with trend-driven creative and strategic execution, positioning the brand for rapid growth in a highly competitive market.
We achieved these results by leaning into BONO Coffee Co’s unique story and pairing it with platform-native, trend-conscious content. Our approach focused on creating Reels and TikToks that are visually captivating, educational, and shareable—highlighting their single-origin Ethiopian coffee in a way that feels both authentic and modern. By posting consistently twice a week and balancing storytelling with product-forward moments, we captured attention from both local coffee lovers and broader audiences. Every piece of content was optimized for reach, tapping into trending audio, strong visual hooks, and the cozy-yet-refined BONO aesthetic to make every scroll-stop count.
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